Grundfos is one of the world’s leading pump manufacturers, moving water through cities, industries and homes on every continent.
The idea behind the rebrand was not to invent something new, but to strip away the buzzwords and find the clearest truth about the company – one nobody in the organisation could disagree with. The answer was water: Grundfos wouldn’t be in energy without being in water. From there came a promise to respect, protect and advance the flow of water, and an identity built to be human, urgent, optimistic and authentic.
I was part of the internal taskforce that briefed and worked alongside Wieden+Kennedy and IdentityWorks to bring the new brand to life. Hands-on, I developed the layout system, grid structures and templates that carry the identity across every touchpoint.
My role in the project
Internal brand taskforce
Agency briefing & collaboration
Layout system
Grid structures
Templates
Brand platform & positioning
Visual identity & brand film
IdentityWorks
Year
2022-2023
Brand film by IdentityWorks for Grundfos