Serious low-tech
networking

CUVAS is a Danish company with more than 25 years of experience in netting systems for demanding, high-security environments. Today, its stainless-steel nets form a physical barrier that keeps drones from dropping drugs, phones and weapons into prisons across Europe – and the same system is more relevant than ever for protecting defence sites and critical infrastructure.

Together with Ulrik Juul, I cut a long technical story down to what the product actually is: A low-tech solution to a high-tech threat. That led to the payoff, We got you covered. The logo says it without words, with the V and the A drawn as one continuous strand, like the cable running through the net – and in every drone image, that same net stands between you and the threat.

From there, I unfolded the identity across a trade fair booth with print materials and giveaways, and a redesigned website from structure to launch – and we got CUVAS onto LinkedIn with both visuals and a content strategy.